A Pro Athlete in Startups: It’s Human Nature to Relax When You Win

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@trevor_hufman | a pro athlete’s approach to deadlines in success mode

Overdeliver on promises and deadlines. Show up early, deliver your product early, and deliver more than you promised. Overdeliver now, and in the future, you will be overpaid. — Clay Clark

Hitting and making self-made deadlines is especially important for the startup entrepreneur, the self-made athlete, the small business, and the high achiever who has no one looking over their shoulder.

What are your goals?

Setting deadlines is a successful habit to get into.

And it all starts with propelling oneself with attainable, realistic, small goals, and making your word law.

Think about winning a championship in sports for a moment.

Coach Carrol said: “Each person holds so much power within themselves that needs to be let out. Sometimes they just need a little nudge, a little direction, a little support, a little coaching, and the greatest things can happen.”

If my high school coaches never expected me to be in before school started working on my game, would I have reached my potential and hit my deadline to be a division one basketball player?

It’s human nature to relax when everything is peachy.

Turning pro is a mindset. If we are struggling with fear, self-sabotage, procrastination, self-doubt, etc., the problem is, we’re thinking like amateurs. Amateurs don’t show up. Amateurs crap out. Amateurs let adversity defeat them. The pro thinks differently. He shows up, he does his work, he keeps on truckin’, no matter what. — Steven Pressfield

Relax when you are dead, or when you schedule a travel vacation.

Humans are wired lazy, at least I am.

Stephen Pressfield, one of my favorite writers talks about the voice of resistance that speaks to us as we try to go pro in our passions, jobs, careers, and startups,but it’s our subconscious mind that wants to fuck everything up when we start moving in the direction of our deepest dreams, goals, and work.

When you get that first raise, or new pay check, start making a new deadline for growth.

When you get that new raise, (and spend it on a dumbass purse).


Remember it’s human nature to relax. It’s amateur hour if you do, and I’m guilty of it. I know how hard it is. If you fall off the wagon, get back on as soon as you can.

Good luck! Read more of my Pro Sports Wisdom to Weird Habits & Life Lessons!

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“Do it or don’t do it.”

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